In a world of pirating, marketing schemes, high powered PR, and multibillion dollar companies there's one group that is still getting the job done. The internationally renowned sandbox game is back for it's third straight year. Minecraft is the beautiful product of Markus Persson and his little team over at Mojang. The project started as a side project by Persson that quickly spread as an internet phenomenon. Since it's inception in 2009, Minecraft has beaten the odds (and the lawsuits) to become the poster child for what I'm calling the "electronic ma and pa company."
When companies and governments are all up in arms over piracy and digital downloading, Mojang shows that a project can thrive in an open community. The ingredients for success are simple. Be open and be relatable with a project that people want. If you don't believe me, go check out Minecraft (the pretty scary update is the time to do it), and be supportive of gimmick free products.