Thursday, September 13, 2012

Did You Miss The Point?

So announcement day is over and everyone is bored.  The iPhone didn't wow us like we thought it would!  And I must agree; Apple should have taken my suggestion and added a grappling hook to the phone.  That's what I would have called a great "one more thing"!

It's funny, however, that no one seems to realize what's happening right now.  Apple is continuously doing things that are wow worthy, and we're just letting them happen right under our noses.

Apple is improving the customer experience continuously, and they're doing it they best way possible.  They're not trying to surprise everyone with a new gadget every year.  They're also not trying to reinvent the wheel, especially when the wheel is doing just fine.  What they are doing is making the experience perfect.

They're addressing the weaknesses in mail, the headphones, the dock connector, the voice quality, the international portability, the app store, and on and on and on.  iOS 6 launched with "200 new features" and the iPhone 5 brags "completely redesigned hardware," but no one stops to consider all the unspoken features.  The complainers see "8 megapixel and Retina Display" and think "well nothing changed."  Some how the image processor, the touch sensor integration, and the improved color display get completely overlooked.  The little details that make the experience perfect always get ignored in the midst of NFC and 7" displays.

Bah!  Who am I convincing?  If you're the person that thinks "the Galaxy S3 feels like the future" that's fine.  You can continue to play the game of megapixels, plastic casings, and gigs of ram.  If you're the person that thinks "Microsoft is about to shake up the market" you may be right.  But you can't disregard the amount of catch up they have to play at this point in the game.  Apple is winning because they care, not about the profits, and not about the market share, and not even about the critics.  Apple cares about the people that use their products, and that's what makes Apple different.